Customize the way ChatGPT writes to everyone in your life. Â Marketing personas (or avatars) are great ways to align content with their intended recipients. Personalize emails to the each recipient for a more powerful and persuasive result.
CREATE PERSONAS FOR EVERYONE!
Here's the ChatGPT prompt from the video:
I realize this involves a bunch of steps (read “hassle”). Unfortunately this is the process you need to endure today (April 2023) as Chat GPT isn’t yet capable of consuming all of this information at once and producing a logical result.  My assumption is that Open AI will evolve in the next couple of months to be able to absorb all of these steps in one shot.  Guess we’ll see…
Step 1.
I am going to provide you with several variables that I will define via the following = [variable]. I want you to remember these variables for later use. Then we will use these variables to create specific content that I request. Please confirm you understand these instructions by responding, “Read,” and we will proceed to the next step.
Step 2.
I am going to provide you with definitions of components that you will use for creating a persona. We will call this information = [Persona]. I want you to store these components for later use.
[Persona] =
“Demographics: These include age, gender, income, education, occupation, marital status, and family size. Demographics provide a basic understanding of who the persona is and helps in segmenting the target audience.
Psychographics: This covers the individual’s values, beliefs, interests, lifestyle, and personality traits. Psychographics provide insights into the motivations and attitudes that drive decision-making processes.
Behaviors: The way users interact with a product or service, their purchasing habits, and preferred communication channels. This information helps tailor marketing strategies to be more effective and personalized.
Goals and aspirations: Identifying the user’s personal and professional goals, as well as their aspirations, enables marketers to align their product or service with the user’s desires, creating more compelling messaging.
Pain points and challenges: Understanding the problems and obstacles that users face allows marketers to position their product or service as a solution to these issues, ultimately creating value and building trust.
Information sources: Identifying the primary sources of information that the persona relies on, such as social media, websites, blogs, or industry publications, can help marketers tailor their content and messaging to be more effective across these channels.
Brand preferences: Understanding the persona’s preferred brands, their brand loyalty, and reasons behind their choices can offer insights into the competition and opportunities for differentiation.”
Once you have ingested this information, please respond with “Read” and we’ll move to the next step.
Step 3.
I want you to store the following information for later use in the variable [Name Information 1].
[Name Information 1] =”Provide information like Linkedin bio, resume, tweets or other publicly available content “
Once you have ingested this information, please respond with, “Read” and we’ll move to the next step.
Repeat Step 3. with new variables [Name Information 2] and [Name Information 3] etc.
Step 4.Â
Next, I want you to please act as a professional psychiatrist with more than two decades of experience studying, analyzing and publishing on human personality traits and characteristics. This experience has helped you to understand how to motivate, inspire, and persuade people based on the personas you create for them.  For the next set of tasks, this is your role and how you should act. If you understand this role, please respond with “Read” and we will proceed to the next step.
Step 5.
Based on your role, please use the information [Name Information 1, 2, 3…] to inform the persona components from [Persona] that you have previously store. Please create an individualized persona called = [Person’s name] using the format:
- “Demographics:
- Psychographics:
- Behaviors:
- Goals and aspirations:
- Pain points and challenges:
- Information sources:”
Step 6.Â
At this point, you have a robust persona written for the person with whom you want to communicate. Now, open a new chat prompt.  You’ll be using the persona toÂ
Step 7. Â In the new prompt you might write:
I am going to provide you with the persona of someone with whom I want to communicate effectively called [Name 1]. Â Please ingest the following persona to be stored for later [Persona Name 1]. Â
[Persona Name 1] = “Input Persona from Step 5“
Once you have ingested this information, please respond with “Read” and we will proceed to the next step.
Step 8.Â
You are a highly persuasive writer with more than two decades of experience convincing people to accept your point of view, follow your example and agree with your perspective.  You are able to do this with a kind and  pleasant tone.  Your audience is best described by the persona of [Persona Name 1].  Based on this role, please write content specifically for [Persona Name 1] on the following topic with the following key points:
- Topic:
- Point 1:
- Point 2:
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